COPYWRITING PORTFOLio

Feel free to dig through my copywriting portfolio to get a feel for my writing style from previous collaborations.
Can’t find what you’re looking for? Many of my projects are bound by NDAs, so I unfortunately can’t share everything with you, But the good news is I have plenty more examples hidden (somewhere) in the depths of my laptop. If you’re looking for something specific, let me know and I’ll see what I can find.

Two skiers posing on a the slopes with their skis and poles up in the air

Erna Low

Rewritten holiday package deal copy, brand overlays and tone of voice guidelines for UK ski travel brand Erna Low.

WRANGLER

SEO-optimised product descriptions, press releases and seasonal stories for iconic Western denim brand Wrangler.

A snowy mountain landscape with alpine trees and a gondola

In The Snow Magazine

Monthly articles and help guides about my seasonal adventures for the UK’s most-read skiing magazine.

Neutral coloured jumpers and tops hanging on a rail next to two pampas stalks

New Look

CRM emails, social copy, paid social briefs and store POS for feel-good UK fashion brand New Look.

The blue sea and Isle of Isle of Wight cliffs on a warm and sunny day with blue skies and white clouds

Visit Isle of Wight

Blogs, emails, web page updates and editorials for Visit Isle of Wight, the island’s official tourism website.

Three signature blue bottles of Neal's Yard Remedies bottles in front of plants

Neal’s Yard Remedies

Blogs, emails, product bundle names and digital copy for the UK’s best-loved natural and organic skincare brand.

Blue campervan and two palm trees in front of a beach

FatFace

Blogs, email ideation and creation, product descriptions and website copy for a leading UK fashion lifestyle brand.

A white, fairly beaten surfboard stuck into the sand bottom first against rolling waves and blue water

BRAKEBURN

SEO-optimised product descriptions written within tight deadlines for Dorset-based outdoors fashion brand Brakeburn.

A blue campervan parked at the side of the road against a sunset backdrop

Kamper Hire

SEO-optimised blogs and web copy for Kamper Hire, a leading VW campervan hire business in the south of England.

A single green, oval-leaved hanging plant held up by a white hand

The Little Botanical

Keyword-rich blog posts and online care guides for boutique houseplant retailer The Little Botanical.

Two hands, one holding a jar of facial serum with the other holding the pipette

AS WATSON

Personality-packed blog posts for iconic beauty brands Superdrug, The Perfume Shop, Marionnaud and Savers.

A showjumper in full horse riding gear riding a brown horse around a showjumping track

LEMIEUX

Product and category descriptions for LeMieux, one of the world’s most popular and well-known equestrian brands.

A women's chest with a red vest and cosy grey cardigan

the good trade

Articles for The Good Trade, a US-based online resource for people looking to lead a more inspired and intentional life.

Daisies in a meadow at sunset

solstice Bookkeeping

Weekly social media posts on Facebook and Instagram for family-run business Solstice Bookkeeping.

get in touch!

Let’s create something awesome together.

Shoot me some details and I’ll get back to you as soon as I can.

If contact forms aren’t for you, feel free to email me at hello@lornamcgachie.co.uk.