Hiya! I’m Lorna

I’m a tea-sipping, ski-loving freelance copywriter who writes creative content for bold businesses.
With an English degree and over a decade’s experience working with some of the world’s most exciting brands, I’m primed to help your business climb to the next level. (No crampons needed)

But while I’m a dedicated word-weaver, I’m also so much more…

I’m an explorer at heart, an animal lover by nature, and a daydreamer always chasing the next big idea.

I’ve been lucky enough to snorkel the Great Barrier Reef, spend seasons in the French Alps, and watch the sun set over snow-capped mountains. I live for adventure – but when it’s time to focus, I’m all in.

Freelance copywriter Lorna McGachie standing in front of a DC Area sign at the Meribel ski park
Freelance copywriter Lorna McGachie snowboarding wearing a blue DC ski jacket and black pants
A skier wearing a grey jacket and bright pink trousers mid-jump
Freelance copywriter Lorna McGachie with a group of friends holding surfboards on the beach
A fluffy grey Persian cat laying on the floor and looking directly at the camera
Freelance copywriter Lorna McGachie taking a selfie on the slopes wearing goggles, a black and white stripe gaiter and a pink and grey ski jacket

DO YOU NEED:

🍃 Engaging, attention-grabbing copy that stops would-be customers mid-scroll?

🍃 Words that highlight what you’re all from the moment they land on the page?

🍃 Content that’s not churned out in seconds by AI, but is meticulously researched and thoughtfully crafted for your *actual* audience?

🍃 Copy that takes your customers on a journey from start to finish?

🍃 A reliable and experienced pair of hands to take on the word stuff you don’t have time for?

What I do:

☀️ I shape stories and brand voices that feel honest, human and unmistakably *you*.

☀️ I transform the tiniest ideas into punchy, personality-packed copy that gets people to pause, feel and act.

☀️ I deep dive into your customers’ heads to find out what drives them – and why. I then use this data to build trust, loyalty and meaningful connections.

☀️ I help grab your customers’ attention by using language they understand, keeping them laser-focused right from the start.

☀️ I write copy that gets potential customers hyped about whatever you’re selling. Plain and simple.

Lorna wearing bright pink salopettes, a grey and pink outer jacket, black and white stripe snood, wide lens goggles and a black helmet with stickers, holding ski poles and wearing skis while looking down the mountain before dropping in

Why work with me?

Whether you’re struggling to craft that perfect caption, tired of falling behind on monthly content or feel like your copy doesn’t sound like you, I’m here to help.

Believe it or not, I’ve been in your shoes. I mean, putting my web copy together wasn’t easy! But as someone who’s been writing for a *reeeeally loooong* time, I’ve learned just how powerful words can be – how a simple sentence can spread awareness, spark conversation and inspire change.

See, your business is more than sales and revenue. It’s your little corner of the world. A community made up of like-minded people who care about you and what you have to offer. By truly understanding your business, I’ll make sure your brand leaves a lasting impression on the people who matter the most – your target audience.

Together, we’ll be an unstoppable team. Ready to dive in?

Sun graphic element

Oh, you came here for THE juicy bits? well then…

Balloons are my nemesis. Seriously. I can’t even be in the same room if one’s being blown up. Big nope!

I’m a seasonaire (aka a snow fanatic who prefers life on two planks). I’ve done two ski seasons in France – one in Val Thorens and the other in Tignes. I now count down the days until I can go back every year.

The Lord of the Rings: The Two Towers is the best film ever made. Absolutely no one can convince me otherwise. My favourite character? Gandalf *all* day long.

I once won an all-expenses-paid trip to Australia. I got to explore the Great Barrier Reef, see Sydney in all its glory from Sydney Harbour Bridge and watch dolphins swimming in the wild at Tangalooma.

I’m crazy about cats. True story: I quit my full-time office job so I could spend more time with my spoilt Persian cat Nya. Absolutely no regrets. Oh, I also have a tattoo of her on my leg!

I’m also obsessed with hamsters. I’m pretty passionate about proper hamster care and would love to set up a small rescue centre in the future.

Get in touch!

Shoot me some details and I’ll get back to you as soon as I can.

If contact forms aren’t for you, feel free to email me at hello@lornamcgachie.co.uk.