Hiya! I’m Lorna.

I’m a tea-sipping, ski-loving freelance copywriter who writes creative content for bold businesses.
With an English degree and over a decade’s experience working with some of the world’s most exciting brands, I’m primed to help your business climb to the next level. (No crampons needed)

But while I’m a dedicated writer, I’m also so much more.

I’m a bookworm, an animal-lover and a full-time daydreamer.

I’ve been lucky enough to snorkel the Great Barrier Reef, spend seasons in the French alps and watch the sunset over snow-capped mountains. I play hard in my spare time – but when I’m on the clock, my attention’s all yours.

Freelance copywriter Lorna McGachie standing in front of a DC Area sign at the Meribel ski park
Freelance copywriter Lorna McGachie snowboarding wearing a blue DC ski jacket and black pants
Freelance copywriter Lorna McGachie looking down a ski slope wearing a grey ski jacket and pink pants
Freelance copywriter Lorna McGachie with a group of friends holding surfboards on the beach
A fluffy grey Persian cat laying on the floor and looking directly at the camera
Freelance copywriter Lorna McGachie taking a selfie on the slopes wearing goggles, a black and white stripe gaiter and a pink and grey ski jacket

DO YOU NEED:

🍃 Attention-grabbing copy that gives you the edge over your competitors?

🍃 Words that highlight what you’re all about from the word ‘go’?

🍃 Content that’s not just churned out in 5 minutes but carefully researched and crafted for your actual audience?

🍃 Copy that takes your customers on a journey from the moment they step on the page?

🍃 A reliable pair of hands to do the word stuff you don’t have time for?

What I do:

☀️ I use words to craft your story and show customers what you’re all about. You’re unique, and your voice should reflect that.

☀️ I deep dive into your customers’ mindset to find out what drives them. My copy eases their pain points, turning them into repeat customers and loyal fans.

☀️ I help grab your customers’ attention by speaking directly to them. With the right words, we’ll keep them laser-focused on you right from the start.

☀️ I create copy that gets your customers hyped about whatever product or service you’re selling. Plain and simple.

Whether you’re struggling to craft that perfect caption, feeling tired of falling behind on monthly content or feel like your copy doesn’t sound like you, I’m here to help.

Why work with me?

Believe it or not, I’ve been in your shoes. I mean, putting my web copy together wasn’t easy! But as someone who’s been writing for as long as I can remember, I know how powerful words can be. How the right words can spread awareness, spark conversation and inspire change.

See, your business is more than sales and revenue. It’s your little corner of the world. A community made up of like-minded people who care about you and what you have to offer. By getting to know your business on a deeper level, I’ll help you build real connections and send your brand soaring.

Together, we’ll be an unstoppable team. Ready to dive in?

Sun graphic element

Oh, you came here for THE fun stuff? well then…

I’m terrified of balloons. I can’t be in the same room as them – especially when they’re being blown up (eek!). You just never know when they’re going to pop…

I’m a seasonaire. I’ve done two ski seasons in France – one in Val Thorens and the other in Tignes. My heart’s in the mountains and I count down the days until I can go back every year.

The Lord of the Rings: The Two Towers is the best film ever made and no one can convince me otherwise. My favourite character? Gandalf ALL day long.

I once won an all-expenses-paid trip to Australia. I got to explore the Great Barrier Reef, see Sydney in all its glory from Sydney Harbour Bridge and watch dolphins swimming in the wild at Tangalooma.

I’m crazy about cats. True story: I quit my full-time office job so I could spend more time with my cat Nya. No regrets.

I have two hamsters who I’m absolutely obsessed with. I’m pretty passionate about proper hamster care and would love to set up a small rescue centre in the future.

DON’T BE SHY! get in touch.

Shoot me some deets and I’ll get back to you within 48 hours.

If contact forms aren’t for you, feel free to email me at hello@lornamcgachie.co.uk. Speak to you soon!