Jigsaw

Short-term copy support for luxury high-street clothing brand Jigsaw, writing emails, product descriptions and Meta Ads.

In August 2025, Jigsaw’s Director of Customer Loyalty and Brand reached out needing temporary copywriting support while they recruited for a new in-house writer. I usually work with outdoor sports brands, so I was completely up for a new challenge adopting a more refined and elevated tone of voice.

During my time at Jigsaw, I integrated into the team, supporting with last-minute content requests and shifting plans based on trade performance. I covered the BAU content, which included product descriptions, Meta Ads and email copy, while also helping edit the work of interns, who spent the summer at Jigsaw in between university studies.

Jigsaw is a lovely brand, and I had such a fun time getting to grips with the branding.

Product descriptions…

A camel-brown coloured midi coat with a shawl collar and front patch pockets
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Brown midi shirt dress with a full button-up front accessorised with a brown leather bag
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A dark navy midi length skirt in a flattering A-line silhouette accessorised with a matching button-up jacket, leather bag and leather boots
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A sleeveless red full-length dress with flattering ruched detail at the neck

Social Ads…

A female model wearing relaxed light-denim jeans, a plain white short-sleeve t-shirt and a relaxed v-neck sleeveless waistcoat in brown
A female model with a low bun wears a brown co-ord accessorised with a brown suede tote bag
A marketing email from Jigsaw about workwear moods, with the main image detailing a woman sitting in a taxi wearing a white shirt and crisp jacket

Email Marketing…

A marketing email from Jigsaw about Cloud cashmere, with the main image detailing a crew neck jumper with ribbed detail and stud closures
A marketing email from Jigsaw about the fabrics they use to make their clothes, with the main images being a black and white ecom shot of a single breasted coat with a lapel collar
A marketing email from Jigsaw about workwear moods, with the main image detailing a woman sitting in a taxi wearing a brown co-ord set accessorised with a matching suede tote bag
A female model standing in front of a classic red British post box wearing a red co-ord; a long-sleeve textured cardigan cardigan teamed with a red midi length skirt