Jigsaw


In August 2025, Jigsaw’s Director of Customer Loyalty and Brand reached out needing temporary copywriting support while they recruited for a new in-house writer. I usually work with outdoor sports brands, so I was completely up for a new challenge adopting a more refined and elevated tone of voice.

During my time at Jigsaw, I integrated into the team, supporting with last-minute content requests and shifting plans based on trade performance. I also covered the BAU content, which included product descriptions, Meta ads and email copy. I also helped edit the work of interns, who spent the summer at Jigsaw in between university studies.

Jigsaw is a lovely brand, and I had such a fun time getting to grips with the branding.

Short-term copy support for luxury high-street clothing brand Jigsaw, writing emails, product descriptions and ads.

Product descriptions…

A camel-brown coloured midi coat with a shawl collar and front patch pockets
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Brown midi shirt dress with a full button-up front accessorised with a brown leather bag
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A dark navy midi length skirt in a flattering A-line silhouette accessorised with a matching button-up jacket, leather bag and leather boots
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A sleeveless red full-length dress with flattering ruched detail at the neck

Social Ads…

A female model wearing relaxed light-denim jeans, a plain white short-sleeve t-shirt and a relaxed v-neck sleeveless waistcoat in brown
A female model with a low bun wears a brown co-ord accessorised with a brown suede tote bag
A marketing email from Jigsaw about workwear moods, with the main image detailing a woman sitting in a taxi wearing a white shirt and crisp jacket

Email Marketing…

A marketing email from Jigsaw about Cloud cashmere, with the main image detailing a crew neck jumper with ribbed detail and stud closures
A marketing email from Jigsaw about the fabrics they use to make their clothes, with the main images being a black and white ecom shot of a single breasted coat with a lapel collar
A marketing email from Jigsaw about workwear moods, with the main image detailing a woman sitting in a taxi wearing a brown co-ord set accessorised with a matching suede tote bag
A female model standing in front of a classic red British post box wearing a red co-ord; a long-sleeve textured cardigan cardigan teamed with a red midi length skirt