Wrangler

SEO product descriptions, press releases and seasonal content stories for iconic Western denim brand Wrangler.

I’ve had the pleasure of working with Wrangler – the world’s most iconic Western denim brand – on product descriptions, press releases and seasonal content stories since autumn 2024. Part of the collaboration means going to the head office in Geneva each season to view the collection and learn more about the marketing plan. Dreamy!

Wrangler blends iconicity with progressive design and production techniques, so it’s super important to weave brand storytelling into the copy as well as highlighting the quality of each product. Always a fun challenge!

Male and female models dressed like modern cowboys wearing top-to-toe denim from Wrangler
A screenshot from the Wrangler homepage showing the 'Ride Light' seasonal campaign with a blonde female model wearing a long-sleeve denim shirt
A young woman with straight, shoulder-length hair is wearing a white sweatshirt with a pink graphic of two cowboys on horseback and the word 'Wrangler' in pink cursive script. She is also wearing blue jeans, standing against a plain light gray background.
A young man wearing a blue denim shirt from Wrangler, standing against a plain background.