Wrangler

I’ve had the pleasure of working with Wrangler – the world’s most iconic Western denim brand – on product descriptions, press releases and seasonal content stories since autumn 2024. Part of the collaboration means going to the head office in Geneva each season to view the collection and learn more about the marketing plan. Dreamy!

Wrangler blends iconicity with progressive design and production techniques, so it’s super important to weave brand storytelling into the copy as well as highlighting the quality of each product. Always a fun challenge!