Erna Low

Ski travel brand Erna Low approached me after searching for a ski/adventure copywriter and landing on my website (SEO magic coming through right there!). They wanted someone who lived and breathed snowsports to come on board and help with their never-ending content requirements, which included writing SEO-optimised copy from scratch, applying a brand overlay to existing content and developing tone of voice guidelines to support their recent brand refresh.

Their voice is fun, vibrant and geared towards ski fanatics who love the mountains as much as they do. In other words, we had to sound nothing like your typical ski travel brand. A super fun challenge I was more than happy to take on, especially since I already knew their parent brand, NUCO Travel, from my days as President of my university Snow Sports Club (aka the person responsible for organising our yearly ski trip).

What can I say? As a ski-obsessed writer who’s done two seasons in the French Alps, this literally was *dream job alert*. Here are a few examples of resort page copy I wrote from scratch…