Email copywriting that encourages your customers to convert.
59% of consumers say email marketing influences their purchasing decisions.
Ecommerce is big business, which means email marketing is too. It’s quick, affordable, and, best of all, delivers measurable results. But unless you have a tonne of ideas at your disposal, it’s easy to get stuck in a rut.
There are many different components to think about before creating a stellar email campaign:
A killer subject line. 35% of recipients open an email based on its subject line. If yours doesn’t stand out, your customers will simply delete it and move on. And if you’re talking about the same thing more than once, your header needs to feel unique to capture their attention. I have plenty of ideas of my own, but to find that winning subject line, we can A/B test and measure the results.
Short and snappy copy. You don’t have much space in an email to grab your customers’ attention. That’s why it needs to deliver right off the bat. The copy should be easy to read and effortless while staying true to your tone of voice – and that’s what I’m good at.
Irresistible CTAs. Or calls to action, for those not in the know. You need to give your customer somewhere to go, or their email journey will end without a purchase. You only have a small box to fill, so I’ll make every word count.
Segmentation. To get the best results from your email marketing efforts, segment your customers based on their purchasing habits. Then, create a tailored campaign that targets their interests and converts them to your brand. Simple!
My email marketing expertise will help:
- Generate revenue
- Increase brand loyalty
- Improve your click-through rate
- Drive visits to your site
- Support your marketing efforts
*No two projects are the same and neither are my prices. Get in touch with a bit of information about what you need and I’ll pull together a bespoke quote.
WHAT MY CLIENTS ARE SAYING…
"Lorna has supported my business with creative writing for 8 months and has become a most valuable resource. She’s my secret weapon when it comes to writing captivating blog articles and compelling product descriptions, and has saved me countless hours poised over my keyboard with a vacant mind and a blank expression."
"Lorna is a professional, reliable, and quick-witted copywriter. She consistently delivers projects on time, and never misses a deadline. She has the ability to simplify the most complex issues and nail the first brief. She is so organised that each job with her has been an absolute breeze. Lorna is also kind and understands the value of building strong working relationships. It is clear she values her own personal growth as well and is continually sharing new ideas and learnings. I will continue to recommend her to anyone in need of a good copywriter!"
"Lorna has been a valued member of our editorial team at My Brand Journey for almost 2 years. She's a diligent and punctual writer with exceptional communication skills. A great asset to any writing team, and a pleasure to work with."
"Lorna is fabulous! She understands us and our business and can put our ideas into the perfect words, tone, and style to reach our target audience. We've had an increased number of customer enquiries since working with Lorna, even during lockdown! We're bookkeepers, so whilst we're great with numbers, it's lovely to have someone working with us who's great with words as very often, I know what I want to say but don't know how to say it!"
"I am so happy with my new drum lesson website, and that’s down to Lorna’s amazing ability to turn conceptual ideas into written form. I couldn’t be happier with the final product and I would highly recommend Lorna to anyone reading this. She is brilliant! She’s been a delight to work with from start to finish, she’s super quick to answer emails and is so reassuring. I can’t recommend her enough!"
